“Gain a deeper perspective with the New Straights Times,” says the tagline for this campaign by ad agency McCann Erickson. Apparently the stories are so well-written, they make you feel like you’re in the middle of the action. Great concept and execution! 
Credits: Agency: McCann Erickson, Malaysia Executive Creative Director: Szu-Hung Lee, Hwa Creative Director: Jules Tan Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal, Benjamin Ng Art Directors: Jules Tan, Jerome Ooi Agency Producer: Jimmy Ong, Bridget Hong Photographer: Loh Lin Shan / iRom via [frederik samuel]