African Street Style and Global Subcultures Celebrated in Retrospective Photography Exhibition

Daniele Tamagni Gentlemen of Bacongo

Willy Covary, from Gentlemen of Bacongo, 2008.
Willy Covary, in his dashing pink suit, red bowler hat, tie, and shoes, is walking down the streets of Brazzaville, Congo.

An exhibition in Milan peels back the layers of Daniele Tamagni‘s incredible photography. The Italian photographer, who died in 2017 at age 42 after battling a long illness, is heralded for his work celebrating street style across Africa. His work combines street photography, photojournalism, and fashion photography in a way that is uniquely his.

Ninety of his images are now on show at Milan’s Palazzo Morando until April 1. Daniel Tamagni Style is Life is the first retrospective dedicated to the award-winning photographer’s work. The show encompasses seven years of his photography and brings us on a journey across the globe. From action-packed images of Bolivia’s “flying cholitas” to incredible portraits of the Sapeurs of Congo, who use dapper fashion as a form of social resistance, Tamagni’s ability to infiltrate global subcultures is astonishing.

“In choosing countries and cities far outside the usual context of fashion, I not only wanted to offer an overview of the phenomenon of globalized style, but also record the resistance to and preservation of traditions,” Tamagni once shared.

“Daniele undertook a mission to show that Africa is diverse, housing many untold stories,” says co-curator Aïda Muluneh. “In my perspective, art revolves around conveying our personal truths. He deliberately focused on individuals at society’s edges, those challenging norms, prioritizing self-affirmation over societal endorsement—trailblazers of their unique journeys.”

The exhibition and accompanying photobook are a wonderful way to honor Tamagni’s legacy and bring his photography to a wider audience. As we travel with him to heavy metal festivals in Botswana or learn about the female fashion designers in Dakar who are elevating Senegalese fashion, we also understand a bit more about his passion for life and his unending quest to discover more about the diverse people who make our planet unique.

A retrospective exhibition in Milan celebrates the work of photographer Daniele Tamagni.

Portrait of a Sapeur wearing hot pink sunglasses and matching tie, holding a pipe in his mouth

Portrait of a Sapeur wearing hot pink sunglasses and matching tie, holding a pipe in his mouth. Brazzaville, Congo (2008)

Dixy in London, from Gentlemen of Bacongo, 2009.

Dixy in London, from Gentlemen of Bacongo, 2009.

Tembisa Revolution #2, from Joburg Style Battles, 2014.

Tembisa Revolution #2, from Joburg Style Battles, 2014.

Tamagni traveled the world to photograph subcultures, with particular attention to street style.

The Playboys of Bacongo, from Gentlemen of Bacongo

The Playboys of Bacongo, from Gentlemen of Bacongo, 2008.

Carmen Rosa flying, from The Flying Cholitas, 2010.

Carmen Rosa flying, from The Flying Cholitas, 2010.

Dignified Queen and Katy, from Afrometals, 2012.

Dignified Queen and Katy, from Afrometals, 2012.

Style is Life Exhibition Daniele Tamagni

Untitled, from Afrometals, 2012.

Though Tamagni passed away in 2017, the influence of his work can still be felt.

Model at Dakar Fashion Week, 2011

Model at Dakar Fashion Week, 2011.

Portrait of a member of the Piccadilly Group wearing a bowtie and an eye patch. Brazzaville, Congo (2008)

Portrait of a member of the Piccadilly Group wearing a bowtie and an eye patch. Brazzaville, Congo (2008)

Daniele Tamagni Photography

Izis Boys, from Joburg Style Battles, 2014.

Daniele Tamagni Style is Life is on view at Palazzo Morando in Milan until April 1, 2024.

Smarteez #2, from Joburg Style Battles

Smarteez #2, from Joburg Style Battles, 2014.

Boy with kite, Cuba, 2005 by Daniele Tamagni

Boy with kite, Cuba, 2005.

Daniele Tamagni Foundation: WebsiteInstagram | Facebook

My Modern Met granted permission to feature photos by the Daniele Tamagni Foundation.

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