To stir up some excitement for the 2006 FIFA World Cup, Adidas put up this gigantic billboard of German goalkeeper Oliver Kahn, sprawling out to make a save over a highway near the Munich airport. Ad agency TBWA Germany actually broke the law by putting up the billboard, which is impossible not to see, as advertising on the autobahn is banned.
TBWA Germany website
Adidas website
via [The Inspiration Room]