What a poignant reminder about how the words “Winter Collection” can take on an entirely different meaning depending on the person. New Ark Mission of India dressed up poor street kids in their everyday clothes – discarded newspapers, sacking and cardboard – and then photographed them for these moving posters.
The Mission is an organization solely dedicated to rescuing and rebuilding the lives of the destitute and dying people on the streets. It has marked a turning point for the poor people of India.
Advertising Agency: Ogilvy & Mather, Bangalore, India
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Ajanta Barker
Creative Directors: Gautam Dev, Neel Roy
Art Director: Siju RS
Photographer: Senthil Kumar
Producer: Mubina Vaziralli
New Ark Mission of India website
via [Creativity], [IBelieveinAdvertising]