Playful LEGO Constructions Bring Childlike Imagination to Life

LEGO Ad Campaigns by Asawin Tejasakulsin

LEGO bricks have been a long-time favorite toy for children and adults alike. With endless creative constructions possible, the only real limit is the maker’s imagination. The brand’s latest ad campaign, titled Imagine and Build the Future, celebrates childlike creativity and colorful imagination. Designed by Asawin Tejasakulsin, a senior art director at Ogilvy & Mather in Bangkok, Thailand, the two series feature incredible LEGO sculptures that playfully interact with reality.

In the Imagine series, storybook animals made from the brand’s plastic bricks come to life. From a fire-breathing dragon causing havoc in a family kitchen to a King Kong-like sculpted gorilla swinging from the speaker system, the scenarios visualize childlike pretend play. In the Build the Future series, kids are found inside life-sized LEGO uniforms of their dream jobs, symbolizing their childlike ambition. If you, like many, remember dreaming of becoming a rockstar, an astronaut, or firefighter when you grow up, you’ll totally relate!

You can see more of Tejasakulsin’s work on Behance.

LEGO’s latest advertising campaigns, titled Imagine and Build the Future, celebrate childlike creativity and colorful imagination.

LEGO Ad Campaigns by Asawin Tejasakulsin

Designed by Asawin Tejasakulsin, the two series feature incredible sculptures that playfully interact with reality.

LEGO Ad Campaigns by Asawin TejasakulsinLEGO Ad Campaigns by Asawin TejasakulsinLEGO Ad Campaigns by Asawin TejasakulsinLEGO Ad Campaigns by Asawin TejasakulsinAsawin Tejasakulsin: Facebook | Instagram | Behance
h/t: [Colossal, designboom]

All images via Asawin Tejasakulsin.

Related Articles:

Designer Builds Fully-Functional Hasselblad Camera Entirely From LEGO

LEGO Will Launch Its First Ever Sustainable Collection Made From Sugarcane

LEGO House Opens Its Doors to the Public with Incredible Creative Experiences for All Ages

Related Posts

Comments

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Stories