South African fashion designer Joel Janse Van Vurren wanted to show off his spring-summer collection in a unique and memorable presentation. So he recruited talented photographer Ilse Moore to create a look book series that features stunning underwater style. Floating gracefully beneath the water’s surface, model and creative director Elsa Bleda donned fashionable gowns that flowed and swirled around her body in a sea of still, clear water.
Van Vurren and Bleda worked together with makeup Artist Liezl Zene Oberholzer to execute this incredibly successful photo shoot. Set against a completely black background, the small, rippling waves and tiny bubbles are small reminders that the model is floating in a submerged environment. The bright bursts of vibrant blues, greens, and pinks are a tribute to the young buds of spring and the hot days of summer. According to the artist’s bio, all of his designs “reflect his exploration of beauty and fashion in the 21st century.”
For a different, but equally beautiful and passionate, underwater series, you can check out this Underwater Tango by photographer Katerina Bodrunova.
Joel Janse Van Vurren’s website
Ilse Moore’s website
via [Fashion Gone Rogue]