Ah, just how lovely is this new ad for Herms Spring/Summer 2010 campaign? Photographer Paolo Roversi shoots model Karlie Kloss as she sleeps like a modern-day princess on a bed of mattresses. I can’t help but love how her colorful Herms scarf is tied beautifully into her braid. Serene and sweet. And the play on the word “tale”? Brilliant! Via Refinery 29