World’s Cutest Fishmonger Has Four Legs Up on the Competition

Cat in Funny Outfit

In business, to rise above the competition, you’ve got to have a leg up—or four. A street vendor in Vietnam has figured out an ingenious way to get himself noticed, and it’s an advantage that we could never gain. The fishmonger is a cat! Known as Dog, the 3-year-old feline accompanies his owner Le Quoc Phong to the local marketplace. Dog is always dressed in stylish attire that makes him look like he means business. After witnessing his charms, how could you not buy a filet of fresh fish from him?

It turns out that Dog is well-suited for the spotlight. “My little cat loves taking pictures. He’s also very cooperative when wearing the costumes.” Phong says. It’s what earned him the name Dog in the first place—he acts like a dog, even down to the way he breathes.

Dog’s fashion sense and laid-back personality have earned him loads of attention. (“He also has a lot of girlfriends and a lot of children in the country,” Phong explains.) You can also include the rest of the world, where his pictures of being at the fish market have gone viral.

Although Dog’s yellow satin ensemble and floppy hat are garnering a bulk of the attention, it’s not all that he wears. Phong’s newly-establish Instagram shows the cat in clothes and wearing a variety of costumes, from police officer to pirate.