When asked about Mexican food, many people think of tacos and other tortilla-based delicacies. However, there’s much more to Mexican cuisine than its savory side. Mexican sweet treats are just as delicious, and few are as popular as pan dulce, or sweet bread. Among these baked goods are conchas, a fluffy round bread topped with vanilla, chocolate, or (more rarely) strawberry. When they come out of the oven, they resemble a sea shell. Adidas has paid tribute to these pastries with a limited edition run of Superstar Concha sneakers.
The Superstar Concha boasts a fuzzy design that looks like it just came out of the oven. The shoes come in three colors, representing their three iconic flavors—Wonder White for vanilla conchas, Cardboard for chocolate, and Icey Pink for strawberry. Adidas’ signature stripes are embroidered in shiny gold as a call back to the baked dough that peeks through the sweet topping.
The connection between baked goods and timeless sneakers arises from a unique nickname. Some Mexican customers refer to Adidas Superstar as “tenis concha” (or “concha sneakers”) due to the shell-like design on its rigged toes. On top of that, one could also draw it back to a society-wide celebration of these treats, which have even inspired fashion accessories and fan art over the last few years.
Adidas Mexico first teased these limited edition sneakers on Instagram, where it posted a photo of three conchas under an Adidas sign that read, “Baked with passion.” The series was then released on May 18th, where the shoes were met with excitement and a little bit of humor. While some thought it was all a joke, others wondered if they should refer to them either as “conchaTenis” or “Adiconcha.” Others just couldn’t resist making memes about how tempting the footwear looked to eat.
The Superstar Concha is exclusive to Adidas Mexico and has a price of 2,399 Mexican pesos (about $137). While many sizes have sold out, you can visit the Adidas Mexico website and keep checking for a restock. In the meantime, you can visit a local panadería and daydream about pairing your brand-new Adidas sneakers with a hot chocolate.
Adidas has paid tribute to Mexican pan dulce with a limited edition run of Superstar Concha sneakers.
The Superstar Concha boasts a fuzzy design that looks like it just came out of the oven.
They come in three colors, representing their three iconic flavors—Wonder White for vanilla conchas, Cardboard for chocolate, and Icey Pink for strawberry.
Adidas’ signature stripes are embroidered in shiny gold as a call back to the baked dough that peeks through the sweet topping.
The connection between baked goods and timeless sneakers arises from a unique nickname.
Some Mexican customers refer to Adidas Superstar as “tenis concha” (or “concha sneakers”) due to the shell-like design on its rigged toes.
The Superstar Concha is exclusive to Adidas Mexico and has a price of 2,399 Mexican pesos (about $137).
In the meantime, you can visit a local panadería and daydream about pairing your brand-new Adidas sneakers with a hot chocolate.
Adidas Mexico: Website
h/t: [Design Taxi]
All images via Adidas Mexico.
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