It’s pretty remarkable how starkly different this ad looks after Princess Hijab got her hands on it. The 21-year-old guerrilla street artist from Paris says her driving force is anti-consumerism, as well as her disgust of the exploitation of women’s bodies, used to sell products. “I’m an advertising hijabist. In other words, I cover all advertising with a black veil, which is a dark symbol, a reference on pop culture, and a way to [elegantly] hide advertising. It is also a study on territories and identities.” -Princess Hijab Princess Hijab’s website