And here is our little bundle of joy! If you ever wondered what your offspring might look like and you have the guts to find out, look no further than VW’s microsite, BabyMaker3000.com. As part of VW’s marketing of their minivan, the Routan, they’ve partnered up with a company called Oddcast to take pictures of mom and dad and combine them to create your very own little bouncing baby. Simple as 1-2-3.
Truth be told, I enjoy the Routan campaign because its tongue-in-cheek humor, led by Lipstick Jungle/Blue Lagoon star Brooke Shields, is sarcastic and silly. They couldn’t pull it off without her. (Take that Tom Cruise!) Way to go VW and Brooke for making us laugh right along with you. Campaign by Cirispin Porter & Bogusky