Photo Courtesy of Project Pabst. Credit: Camille Bruya
A beloved music festival is coming back to Portland, Oregon. Project Pabst, a two-day celebration of music, beer, and the Pacific Northwest, has a stacked lineup that’s a mix of musical icons, indie darlings, and your next favorite band that you just haven’t heard of yet. From Saturday, July 26, to Sunday, July 27, you’ll rock out to headliners including Iggy Pop, Devo, Death Cab for Cutie, and Japanese Breakfast, all while imbibing Pabst Blue Ribbon—a brew synonymous with American culture for nearly 200 years.
Pabst Blue Ribbon, or PBR as it’s affectionately known, has an authenticity that has resonated through the decades, allowing the brand to thrive. This independent spirit finds a home in Project Pabst, which returned to Portland in 2024 after a seven-year hiatus. It was an exciting reunion. Beyond music, this summer staple welcomes immersive art installations, local vendors, and the best of the Pacific Northwest’s food scene. In doing so, it celebrates creativity in its many forms while supporting independent communities that help make it all possible.
While you’ll undoubtedly be immersed in the festival, greater Portland is full of incredible art and culture, too. Be sure to check out what’s happening, such as a trip to the Alberta Arts District, or take in the natural beauty of the Portland Japanese Garden. (It’s one of the authentic Japanese gardens outside of Japan.) The Rose City’s food scene often draws from the bounty found in the Pacific Northwest, making it a great place to try a variety of cuisines. And best of all, you can take it all in against the backdrop of the Columbia River Gorge and Mount Hood.
Tickets are still available for Project Pabst. Get your one-day and weekend passes here and get ready to rock.
Project Pabst is a two-day celebration of music, beer, and the Pacific Northwest. Here’s the lineup for 2025. It’s a mix of musical icons, indie darlings, and your next favorite band you haven’t heard of yet.
Happening July 26 and 27, 2025, the festival returned to Portland in 2024 after a seven-year hiatus. Here’s a peek into Pabst Project 2024.
Photo Courtesy of Project Pabst. Credit: Sam Gehrke
Photo Courtesy of Project Pabst. Credit: Camille Bruya
Photo Courtesy of Project Pabst. Credit: Sam Gehrke
Photo Courtesy of Project Pabst. Credit: Camille Bruya
Photo Courtesy of Project Pabst. Credit: Camille Bruya
Event Information:
Pabst Project
July 26–July 27, 2025
Portland, Oregon, USA
Pabst Project: Website | Instagram | Facebook
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