If you saw this bus rolling down the street, would you do a double take? The creative bus wrap is by the Perth Zoo’s Wildlife Conservation Action program which is hoping to raise funds to support the lives of the threatened Sumatran Tiger species. With fewer than 400 of these tigers left in the wild, they need our help!
What a clever and creative way to grab our attention.
Doesn’t it remind you of the Copenhagen Zoo ad with the wrapped around snake?
Credits:
Agency: The Brand Agency, Perth
Executive Creative Director: Garry Horner
Copywriter: Leandra Fallis
Art Director: Warrick Sears
Photographer: Craig Buchanan
Production company: Cream Studios
Account Director: Rod Killick
Perth Zoo website
The Brand Agency website
via [Campaign Brief]