How does a DVD rental store let everyone know that they also sell cinema books? With a well-executed ad campaign such as this. Created by ad agency BorghiErh/Lowe for 2001 Video, a movie rental store in Brazil, this print ad campaign made movies like ET, Jurassic Park and Singing in the Rain come alive through papercraft. Look closely at each image to read about each respective movie.
Advertising Agency: BorghiErh/Lowe, So Paulo, Brazil
Art Director: Rafael Segri
Copywriter: Gilmar Pinna
Creative Director: Jos Henrique Borghi, Erh Ray and Fernando Nobre
Illustration: Studio MadFX